Adam Esposito

Manager, PLUS Media Operations | Marriott International (MDS)

About Me

Professional Paid Media Specialist Since 2019

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Clients Served

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Revenue Generated

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NPS All-Star

Employers & Collaborations

My Experience

Skill And Experience

Project Management
Paid Media Strategy
Campaign Management
Social Media Marketing
Graphic Design | Adobe Suites
Download CV

Work History

Jul 2022 – Current

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– Serves as the discipline knowledge expert on the MDS team for the PLUS platform.
– Functions as as the technical intermediary between MDS, Koddi, Client Services team, and the PLUS platform product owners.
– Ensures that MDS hotels stay up to date and actively engaged with teh PLUS platform and Expedia Travelads.
– Supports Global Client Services teams on product questions and provides guideance and education.
– Complies and keeps Paid Media technology road map(s) documentation and standars up to date to ensure quality, consistency, and adherence to Marriott’s global digital strategy.
– Develops new workflows, training guidelines, and documentation as necessary to continuosuly enchance the quality and effectiveness of Paid Media.

Jul 2022 – July 2023

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– Create and Manage various SOP’s and Resource Aids to ensure accurate Paid Media processes are followed.
– Consult and advise 88 Marriott Hotels globally on their Paid Media strategies.
– Engage in the continued training and development of Marriott’s Paid Media Consultants.
– Manage PLUS ‘Bug Que’ cases and PLUS platform escalations for various MDS product offerings.
– Create reporting deliverables and system efficiencies to manage large portfolio sizes and campagin optimizations.

Jan 2022 – Jul 2022

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– Develop Digital Media Plans for Marriott hotels enrolled in MDS .
– Consult and advise 122 Marriott Hotels globally on their Paid Media strategies.
– Manage PLUS ‘Bug Que’ cases and PLUS platform escalations for various MDS product offerings.
– Answer Plus Media Project Manager questions + Sharing PLUS specific knowledge within the MDS community.

Mar 2021 – Jan 2022

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– Monitored and Improved the site performance of Support.Microsoft.com and Templates.Office.com
– Evaluated patterns in search (Popular Search Queries) for Microsoft Services.
– SEO Keywords, Meta Description, and on-page content research + suggestion + implementation + analysis.
– Anchor text research + implementation + competitive analysis using BrightEdge software.
– Manage + Interpret large data sets to make recommendations to improve discoverability, click-through, and site visits.

Oct 2020 – Mar 2021

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– Bi-Weekly manually optimized 200+ PLUS Digital Media Plans for Marriott properties.
– Review performane across Display, Paid Social, Paid Search, Expedia TravelAds, and other outlets.
– Utilized market data and campaign analytics to develope insights and action items todrive acquisition and revenue back to the properties.
– Create, monitor, and delivered various reporting analytics back to the properties on a weekly, monthly and quarterly basis.
– Participated in various betatests relating to PLUS product enhancements and addition of new Paid Media channels and tactics.
– Created many widely adopted system efficiencies to manage large portfolio sizes and campagin optimizations.

Aug 2020 – Oct 2020

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– Proof read a vast array of enrollment and disenrollment plans for Anthem BlueCross BlueSheild for informational accuracy and consistency.
– Utilized Office 265 and Adobe Acrobat Pro to copy + edit + fact check proofing tasks assigned.
– Created and contributed to various project-specific style sheet templates.
– Performed full-read word-for-word analysis of client submitted materials and client-facing Anthem BlueCross BlueSheild deliverables.

Apr 2020 – Jul 2020

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– Monitored and Improved the site performance of Support.Microsoft.com and Templates.Office.com
– Evaluated patterns in search (Popular Search Queries) for Microsoft Services.
– SEO Keywords, Meta Description, and on-page content research + suggestion + implementation + analysis.
– Anchor text research + implementation + competitive analysis using BrightEdge software.
– Manage + Interpret large data sets to make recommendations to improve discoverability, click-through, and site visits.

July 2019 – Mar 2020

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– Bi-Weekly manually optimized 200+ PLUS Digital Media Plans for Marriott properties.
– Review performane across Display, Paid Social, Paid Search, Expedia TravelAds, and other outlets.
– Utilized market data and campaign analytics to develope insights and action items to further drive acquisition and revenue back to the properties.
– Create, monitor, and delivered various reporting analytics back to the properties on a weekly, monthly and quarterly basis.
– Participated in various beta-tests relating to PLUS product enhancements and addition of new Paid Media channels and tactics.
– Created many widely adopted system efficiencies to manage large portfolio sizes and campagin optimizations.

Feb 2019 – July 2019

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– Implemented new website content and content migrations for Marriott properties.
– Utilized OpenText Web Experience Management (WEM) systems to drive content creation and migration.
– Adhered to strict QA guidelines and policies pertaining to web-design and on-page site content.
– Developed a strong understanding of Marriott ecosystems and content feed processess including Leonardo and DAC management.
– Established a vast knowledge of (WEM), CMS, cross-browser compatibility, and Marriott content standards.

About Me

I’m a results-driven and highly organized Paid Media specialist with over 4 years of invaluable experience in the industry. Throughout my career, I have consistently surpassed client expectations, achieved ambitious goals, and exceeded revenue and profitability targets. I take pride in my ability to deliver outstanding results and create impactful campaigns that drive tangible business outcomes.

My passion lies in building productive teams and developing talent. I strongly believe that a cohesive and motivated team is the backbone of any successful venture. By fostering a client-focused culture and inspiring those around me, I strive to create an environment that encourages innovation, collaboration, and over-achievement.

At MDS (Marriott Digital Services), I am dedicated to serving both our internal team and our esteemed external customers. I am deeply committed to the growth and success of our service offerings, constantly seeking opportunities to enhance our capabilities and deliver unparalleled value to our clients. With a keen eye for market trends and a strategic approach, I am able to develop and implement effective paid media strategies that propel businesses forward in today’s dynamic digital landscape.

My expertise spans across various aspects of paid media, including search engine marketing (SEM), display advertising, social media advertising, Adobe Suites, and more. I am well-versed in leveraging data-driven insights and utilizing cutting-edge tools and technologies to optimize campaigns and maximize ROI. I continuously stay updated with industry advancements, ensuring that I am at the forefront of innovation and delivering the best possible results for my clients.

When you partner with me, you can expect unwavering dedication, meticulous attention to detail, and a genuine passion for driving your business forward. I take great pride in developing long-lasting relationships with my clients, understanding their unique needs, and crafting customized strategies that align with their objectives.

Providing The Best Services

Paid Media Strategy

External marketing efforts that involve a paid placement, such as branded content and display ads.

Campaign Management

Advertisements through search engine results pages (SERPs) and social media channels.

Social Media Marketing

Branded and Unbranded internet marketing using social media apps as a marketing tools.

Pay Per Click (PPC)

Rank higher among top search results through competitive bidding and Ad placements.

Owned Media + Content

Management of advertisements through company owned digital marketing channels.

Graphic Design

Using the art of Adobe Suites to combining text and graphics for digital advertisements.